6 Blogging Tips for Local Businesses

So many blogging tips focus on the national and even global stage, but there are small and medium businesses that only serve the local community, not the entire country. Although the concept and purpose of blogging remains the same for both local and international SEO, you need a different approach when targeting just your geographical area. If you have a local business in Montreal, these are the blogging tips for you.

1. Integrate the local atmosphere. Make your site reflect the local culture, art, architecture, landscapes, etc. The goal is to make site visitors feel the local flair through your content. Design your blog (or higher a designer) so it celebrates Montreal's community. Site visitors from your area will find that you're creative and they can truly identify with your content. 


2. Connect with organizations that reach out to the community. Local news, charities and associations often strive to increase their visibility online and offline. Build a profitable relationship that can also benefit the organization. One way to do this is by offering your blog as a channel for their local news and event updates. The news doesn't have to show up on your entire blog; a section dedicated to the latest news can be something site visitors will appreciate. Both your blog and the local group will receive a wide audience that can pave the way to a lucrative joint venture.


3. Supply local media with good content. Many local radio stations and newspapers find it difficult to deliver excellent local content. By emailing them your locally-focused news and events information, you can be a valuable resource for them. You can also show your support by retweeting and liking their statuses.


4. Reward or give free stuff. Who doesn't love free or discounted items? Give special discounts to your blog readers or promote special offers. Not only will you be able to advertise your business, your store location will also have more visitors.


5. Social media can take your blog one step further. A lot of website traffic is attributed to social media marketing and recommendations. When you have a large following in online social circles, you have more opportunities to expose your content, engage regular site visitors, and get more clicks. Facebook, Twitter, Pinterest, Tumblr, Reddit and Stumbleupon are among the top social-oriented sites that drive a flood of traffic to blogs. Aside from directly posting your content on the social networks, include social media buttons in your pages so site visitors can easily share your content as they will.


6. Use local SEO tactics. Remember that your blogging is just one part of the whole online marketing ecosystem, but it's still an important part nonetheless. Make sure to post your business name, address and phone number wherever applicable. Place them in a prominent area on your blog. You'll be able to increase your citations, and allow visitors to find important contact information fast. Also, use Google Keyword Tool to know how Montreal residents are finding your blog. Incorporate the keywords and key phrases you find into your titles and content.

For more details on how a local SEO company can help you rank in Google Canada, please visit: http://www.wakondamarketing.com/seo-montreal/