Internet marketing is applicable to most if not all industries. Even medical experts and practitioners should learn a thing or two about online marketing and use SEO Montreal services. How many times have you opened your web browser to search for a disease that may explain your symptoms? Even if the Internet is no certified doctor, healthcare shares a huge part of web searches in Canada. In fact, according to a Pew Internet Project survey, four out of five Internet users say they have used the Internet to gather medical information, particularly details about specific diseases and treatments.
The most frequent searchers of health information are women, most often those who take care of kids, relatives or friends. Other big users are adults with a college education as well as young adults.
The essentials of search engine optimization are valid among all industries. For the health sector, you have to tailor your online marketing campaigns so you target the right demographic and talk about topics relevant to your practice. Here are things medical professionals, doctors and clinics should know. Note that this guide will start with the basics.
1. When setting up your website, buy all possible combinations: .net, .com, .gov, .info, etc.
2. Make sure your website explains how it can be of service to patients. Clarify what you can do for them.
3. Center your website on your strengths and specialty. There are all types of doctors: pediatricians, gastroenterologist, dermatologists, neurologists, and whatnot. Show your website visitors your expertise the moment they land on your site.
4. Focus on the geographic location that you serve. Someone living in Saskatchewan won't be looking for a doctor in Montreal.
5. Place your contact information and address on a prominent area on your website. Don't make it hard for site visitors to search for contact details. Many want to reach a medical expert as soon as possible.
6. Have a page dedicated to testimonials from patients.
7. Create an account on LinkedIn and join social communities based in your local area.
8. Create a blog and fill it with news and updates about your expertise.
9. Give web searchers what they're looking for — information about the symptoms, causes and treatments of certain diseases related to your field.
10. Create a Facebook and Twitter account, and post status updates about news and information of the services you provide.
11. Be listed on local online directories.
12. Be bilingual as much as possible. If you're targeting the people of Montreal, chances are they need information in either French or English.
13. Design your website to appear simple and clean but informative. Don't make the layout look "busy" because you want visitors to feel welcome. A presentable, professional look will encourage people to get your services.
14. Apply link building to your website. Your site can rank higher in the results pages of search engines if relevant websites link to you. When you have a high ranking on search engine results, you have a better chance at being found via search engines, like Google, Bing and Yahoo.
15. If you lack the manpower to perform online marketing, outsource. Find a reliable SEO company in Montreal that can increase your practice's online visibility and profits.
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